PITTSBURGH – July 10 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen OneNetworkDirect to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives.
“As we continue to grow rapidly, we needed a performance marketing platform that could deliver global tracking technology and on-demand scalability,” said Giovanni Valeriota, Head of Performance Marketing at Bigpoint. “OneNetworkDirect has exceeded our expectations for reliability and accuracy, and together with the creative tracking capabilities and commission models it offers, we have expanded our international affiliate program.”
A key player in the gaming arena, Bigpoint’s free-to-play games are played by more than 270 million registered users in more than 30 languages. Known as the biggest game portal in Germany and one of the top three gaming portals worldwide, Bigpoint’s portfolio includes more than 70 games including Battlestar Galactica Online, DarkOrbit, Drakensang Online, and the much anticipated Game of Thrones Seven Kingdoms.
“OneNetworkDirect puts the power of technology into the hands of those companies who are shaping the future of performance marketing,” said George Bordo, General Manager at Direct Response Technologies. “As a global leader at the forefront of online gaming, Bigpoint has access to an unmatched range of OneNetworkDirect features, the most diverse suite of APIs in the industry, and detailed analytics and reporting.”
According to Gartner, Inc., online gaming will reach $21 billion and is estimated to be $28 billion. With the increased popularity of smartphones and tablets, mobile games continue to be the most downloaded application category within the various application stores.
About Bigpoint
Bigpoint is an online-game developer, publisher and content provider for more than 1,000 global distribution partners. Bigpoint’s free-to-play games are played by over 270 million registered users in over 30 languages. The company’s diversified portfolio includes high quality games for browser, mobile and social platforms. More than 850 employees from over 35 different nations work at the company headquarters in Hamburg, Germany or at other locations in Berlin, San Francisco, London, Paris, São Paulo and Malta. Bigpoint’s many distinctions in the industry include the European Business Award, the Mashable Best Online Game Award for “Farmerama”, the “Fastest Growing Larger Company” and “Uniqueness of Offering” prizes at the Media Momentum Awards, as well as the MTV Skyscraper Award for extraordinary achievement in game development.
About Direct Response Technologies
Direct Response Technologies, the architect of the OneNetworkDirect® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs.
OneNetworkDirect is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
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