PITTSBURGH – June 28 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that it signed an agreement with ChaCha, a leading, free real-time Q&A service. ChaCha selected Direct Response Technologies’ OneNetworkDirect® affiliate marketing platform to power its affiliate program.
“As ChaCha’s popularity expanded, we outgrew our previous affiliate platform,” said Shawn Schwegman, chief marketing officer at ChaCha. “We needed a scalable and customizable solution for our affiliates, and OneNetworkDirect was the only product that had the reputation, strong suite of APIs and advanced analytics we required.”
With ChaCha, users can ask any question from virtually anywhere for free via online. ChaCha also has thousands of funny and informative galleries, quizzes and other highly engaging content. Perfect for social networkers, ChaCha affiliates use a custom-built interface to post revenue-generating content to their Twitter accounts, blogs, websites, newsletters, emails or other social profiles, and then earn a commission for each click.
“Using our suite of APIs and our software development kit, we engineered a highly customized user experience that allows affiliates to seamlessly share ChaCha’s content and accurately track performance,” said George Bordo, general manager at Direct Response Technologies. “The solution allows ChaCha to track millions of cross-channel transactions each month and connect and engage with followers in new ways.”
OneNetworkDirect’s suite of API’s are considered to be the most extensive APIs in the performance marketing industry. The APIs allow OneNetworkDirect clients, such as ChaCha, to create sophisticated and integrated solutions that support unique go-to-market strategies.
About ChaCha
ChaCha is a leading source for free real-time information and answers. Through its unique “ask-a-smart-friend” platform, ChaCha has answered over 2 billion questions since launch from more than 40 million unique users per month via online.
ChaCha is one of the fastest growing mobile and online publishers according to Nielsen, comScore and Quantcast and was recently named by Forbes as one of America’s Most Promising Companies. Follow ChaCha on Twitter: @ChaCha and @ChaChaMan.
About Direct Response Technologies
Direct Response Technologies, the architect of the OneNetworkDirect® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs.
OneNetworkDirect is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
Twitter Tags: #OneNetworkDirect #chacha #affiliate
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