PITTSBURGH – August 15 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced the release of the OneNetworkDirect Performance Gaming Platform designed specifically for the unique needs of the online gaming industry. The enhanced platform provides a consolidated access point for innovative tracking, flexible commission solutions, and real-time analytics to help gaming developers and networks maximize player acquisition and ROI.
“We developed the OneNetworkDirect Performance Gaming Platform in response to a growing demand for a comprehensive performance marketing solution custom-fit for the nuances of the online gaming industry,” said George Bordo, general manager at Direct Response Technologies. “Our clients need to track across mobile and social platforms. They also require in-game or in-app advertising, tracking, targeting, and optimization, and this platform provides the advanced technology needed by those at the forefront of online gaming.”
The OneNetworkDirect Performance Gaming Platform offers custom features and innovative solutions for clients who need:
• In-game or in-app ad optimization and targeting. By customizing an array of fixed, variable, and demographic settings, gaming clients maximize ROI by ensuring the right player sees the most enticing ad at the right time.
• A tracking and analytics platform aimed at mobile gamers. Track mobile transactions and app installs all within a pure mobile browsing environment. With a wide range of mobile tracking, targeting, and ad serving capabilities, OneNetworkDirect accurately tracks the player’s life cycle from the initial click from a mobile device or tablet through to a successful install with accompanying real-time reporting.
• Solutions designed for global expansion. Supporting all currencies and all languages, OneNetworkDirect allows its gaming clients to build multiple affiliate interfaces to quickly expand into any market.
• Revenue-share commission models. Expand affiliate revenue opportunities far beyond the initial sign up with the OneNetworkDirect gaming commission models. Pay affiliates for actions such as buying in-game upgrades, initiating new level purchases, or exchanging virtual currency.
Learn more about OneNetworkDirect at Gamescom in Cologne, Germany, on August 15-19.
About Direct Response Technologies
Direct Response Technologies, the architect of the OneNetworkDirect® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs.
OneNetworkDirect is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.