To build a successful performance marketing strategy, you need to study both the big and small pictures. But when you’re so busy keeping up with today’s responsibilities, thinking about what’s over the horizon can seem daunting. Take a break and join Jeff Stevens, our director of Sales, as he discusses what you need to consider if you want to grow your network and increase your affiliate base.
Topics include:
• Using advanced tracking technology to provide you with the additional data you need to better understand the performance of your campaigns.
• How advancements in mobile technology are changing the performance marketing landscape.
• Ways to use ad optimization and targeting for increased conversion rates.
• Whether having a compatible in-house network is right for you.
• Proactive and reactive ways to prevent fraud.
this webinar will provide the information to help you stay ahead of the innovation curve.
When it comes to evolution and possible extinction it doesn’t matter what terminology you use. Whether it’s “natural selection,” “the law of the jungle” or “survival of the fittest,” the meaning is the same. Only those who can adapt to their surroundings and outwit their competition will survive. The principle is extremely relevant to the performance marketing industry at this time, with rapid change making many fear for their own survival. But the fact is that affiliate networks and big brand merchant affiliate programs still have time to adapt.
In this article, George Bordo General Manager at Direct Response Technologies, offers valuable insight to why some performance marketing and affiliate marketing programs succeed, while others fail. Key topics covered in the article include;
• Optimization
• Adoption of advanced tracking technologies
• Innovation and customization
• Removal of fraud
• Bringing an affiliate program in-house