Everyone loves a bargain, but is buying cheap affiliate tracking software a smart decision? When it comes to buying software, do you get what you pay for? Learn more about the Total Cost of Ownership and what questions to ask in our latest whitepaper: “When ‘Free’ Costs More Than Expected.”
There are a wide variety of affiliate tracking solutions available which means that it is easy to become confused by the many factors that need to be considered, including the costs associated with each. Initial setup costs can range in price from zero up to thousands of dollars, but the key metric to consider is what is known as total cost of ownership (TCO). In this article from Revenue Performance, George Bordo, General Manager at Direct Response Technologies, offers valuable insight to help any decision maker answer the question; Can You Afford to be Cheap?