PITTSBURGH, Mar 29 –Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Metago Incorporated, creators of ASTRO File Manager™ mobile productivity software, has chosen the OneNetworkDirect® affiliate tracking platform for app-to-app tracking and mobile ad serving functionality. As one of the most downloaded apps on Google Play (formerly the Android Market) with more than 25 million downloads and 200,000 reviews, ASTRO File Manager helps users organize and manage their pictures, music, videos and other files on their mobile devices.
“With the success of ASTRO File Manager, we wanted to introduce a performance-based, pay-per-download model and needed a scalable and secure technology that allowed us to track app-to-app downloads on Google Play,” said Kent Krueger, vice president of sales, marketing and customer experience at Metago. “After looking at several solutions, we found that OneNetworkDirect was the only affiliate tracking platform on the market with the advanced technology to support our short-term business needs and scale to meet our long-term requirements.”
Using OneNetworkDirect’s proprietary server-to-server tracking technology, Metago now has the ability to accurately track and report on third-party app downloads originating from ASTRO—starting with the original click out of ASTRO to Google Play, and running through to the successful install on a user’s mobile device.
In addition to using OneNetworkDirect’s app-to-app tracking, Metago is benefiting from the platform’s location-specific, in-app ad serving capabilities. Leveraging the banner-level, geo-targeting feature of OneNetworkDirect, Metago serves country-specific ads within the ASTRO File Manager App based on the end user’s location. Once clicked, users are redirected to a pre-determined website, landing page or marketplace (such as Google Play) where they can download the new app.
“Game and app designers are using affiliate-marketing concepts to better target customers and increase revenue,” said George Bordo, general manager of Direct Response Technologies. “Because of its inherent flexibility and scalability, clients such as Metago are using OneNetworkDirect in unique ways to unlock their revenue potential and expand their businesses into new emerging channels without barriers.”
To learn more about OneNetworkDirect or its mobile app-to-app tracking capabilities, visit booth #1709 at ad:tech San Francisco, April 3-4.
Metago is a leading mobile device application firm headquartered in the Atlanta, Ga., metro area. The company sells innovative applications and cloud services for organizing, managing, sharing and backing up content on Android mobile phones and tablets.
Direct Response Technologies, the architect of the OneNetworkDirect® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs.
OneNetworkDirect is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
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