Direct Response Technologies Introduces Mobile Performance Marketing Suite

Includes dynamic mobile ad serving, mobile targeting and application tracking capabilities

PITTSBURGH – Oct. 4 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced it has added a mobile performance marketing suite to its OneNetworkDirect® affiliate management platform. The capabilities are designed to help advertisers, networks and mobile application developers better target and convert their customers who consume information and make purchases via smartphones and tablet computers.

The OneNetworkDirect mobile performance marketing suite is available for all OneNetworkDirect users at no additional cost. It comprises:

• Dynamic Mobile Ad Serving: Dynamically deliver mobile advertising optimized for the mobile users and their devices. Accurately track mobile clicks through to conversion. Use traditional ad rotators within a pure mobile environment. Fully compatible with leading mobile ad networks.
• Advanced Mobile Targeting: Use an array of fixed, variable, and demographic settings to target mobile users; transaction, viewer and revenue caps; time of day or week; and gender, income and age criteria.
• Mobile Application Installation Tracking: Track affiliate-referred mobile application (app) installations and commission the appropriate affiliate or publisher.

“Mobile devices are rapidly changing the consumer’s ability to access the Internet on their terms,” said George Bordo, general manager, Direct Response Technologies. “This opens up great immediate and long-term opportunities for mobile advertising and commerce. To compete in the global mobile economy, advertisers and mobile app developers need access to robust mobile optimization and tracking capabilities like the ones offered in the OneNetworkDirect mobile performance marketing suite.”

To learn more about the OneNetworkDirect mobile performance marketing suite, visit OneNetworkDirect booth #1310 at ad:tech New York, November 8-10.

About Direct Response Technologies

Direct Response Technologies, the architect of the OneNetworkDirect® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability, and accuracy of its solutions.  A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs.

OneNetworkDirect is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Tweet This: @OneNetworkDirect Introduces Mobile Performance Marketing Suite. Learn more at #adtech NY booth 1310.

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