PITTSBURGH – Mar. 26 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that its new OneNetworkDirect X affiliate tracking platform has entered the closed beta testing phase. In addition to a new user interface, select beta clients have gained access to a redesigned architecture that offers faster access to critical business information, superior reporting and a more intuitive work flow. To see a demonstration of the new OneNetworkDirect X platform, visit booth #1709 at ad:tech San Francisco, April 3-4. For more information.
“OneNetworkDirect has long been known as one of the most robust platforms within the performance marketing industry,” said George Bordo, general manager of Direct Response Technologies. “Building on that reputation, we created OneNetworkDirect X to provide our clients with breakthrough technology that helps them work faster and smarter, and know more about their businesses than they ever thought possible.”
The launch of the beta testing phase is the culmination of more than two years of research and development. In addition to providing feedback that will help shape the final OneNetworkDirect X platform, members of the beta testing group have access to:
| • | A more intuitive user interface for one-click access to critical information, such as trending statistics, customized reports, actionable campaign data and more; | |
| • | A more consolidated and comprehensive reporting engine that provides deeper, more enhanced business and campaign data; and | |
| • | A highly configurable dashboard that can be customized with user-specific business data. |
Some invitations to participate in the closed beta testing process have been sent to select clients and additional invitations will be extended in the coming weeks. OneNetworkDirect clients interested in joining the beta testing advisory group should contact their account development manager.
Direct Response Technologies, the architect of the OneNetworkDirect® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs.
OneNetworkDirect is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.