PITTSBURGH, Apr 02 –Direct Response Technologies, a leading provider of global performance marketing solutions and architect of the OneNetworkDirect® affiliate marketing platform, announced that it added two global organizations to its client base. Online Marketing Group (OMG.nl), an online marketing agency in the Netherlands, and Tyroo Media, one of India’s largest ad networks, have chosen OneNetworkDirect® as their preferred tracking platforms.
“Online Marketing Group and Tyroo are among the larger performance ad networks from two of the fastest-growing markets in the world,” said George Bordo, general manager of Direct Response Technologies. “We are excited to provide the technology that helps these influential companies continue to grow their performance marketing presence in their respective regions.”
For more than 10 years, OMG.nl has focused on digital marketing and has paved the way for performance-based marketing in the Netherlands. The company chose OneNetworkDirect after an extensive global search for a performance marketing solution with the flexibility and scalability required to meet their business goals.
“The OneNetworkDirect platform enables OMG.nl to service our world-class affiliate network with a third-party solution, complete with localized interfaces, a robust ad serving suite, and powerful affiliate tools,” said Edwin Basten, CEO of OMG.nl. “We evaluated other affiliate management platforms, but OneNetworkDirect stood out based on the diverse requirements we presented.”
Tyroo faced similar emerging-market challenges before choosing OneNetworkDirect to power their performance ad network. As one of India’s largest advertising agencies, the company saw scalability as one of its main challenges.
“Tyroo was growing quickly and rapidly expanding into new regions, and we needed an affiliate tracking platform that would support and complement our expansion,” said Siddharth Puri, business head of Tyroo Direct. “With OneNetworkDirect, we’ve eliminated all technical barriers, which allowed us to focus on serving India’s most influential advertisers and publishers.”
These new clients are joining an ever-growing list of companies who are turning to Direct Response Technologies to help them drive revenue, increase brand visibility, and expand their businesses on a global scale.
“Direct Response Technologies grew our customer relationships and signed some of the world’s most forward-thinking organizations to our client roster,” added Bordo. “We expect to be just as successful. In fact, we are already off to a great start with the recent launch of OneNetworkDirect X, our affiliate tracking platform that provides new and enhanced features and functionality.”
To learn more about OneNetworkDirect, visit booth #1709 at ad:tech San Francisco, April 3-4.
Online Marketing Group was originated from 1998 and was formed through the mergers of Netdirect BV, Mailmedia BV and Urbanology BV. OMG is specialized in e-mail marketing, online social marketing, online lead generation and affiliate marketing. Among OMG’s clients are the larger publishers, National Lotteries, financial institutions, automotive and FMCG suppliers. OMG is an active member of DDMA and Interactive Advertising Bureau.
Tyroo was started and is India’s leading digital media company that reaches more than 20 million unique users in the country, representing more than 50 percent reach of India’s Internet users. It is represented by its businesses Tyroo Direct and Tyroo Audience. Tyroo Direct is the leader in digital performance media. It works with almost all major e-commerce and Internet-based businesses in India to drive results using its performance network of over 1,000 publishers and dynamic re-targeting on display. Tyroo Audience is a leader in digital rich media display advertising. It works with major digital advertising brands and agencies. Tyroo has worked with over 400 unique brands and 1,800 campaigns.
Direct Response Technologies, the architect of the OneNetworkDirect® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs.
OneNetworkDirect is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
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