Affiliate fraud can be extremely damaging and costly to your business, and hard to spot without the right tools. To help safeguard your investment, OneNetworkDirect incorporates some of the most advanced affiliate fraud management tools available to help you more easily identify and combat this growing problem.
New affiliate signups will show affiliate details including IP/country, and where they signed up from versus the country they stated they were from. This comprehensive functionality checks the database for possible duplicate applications, flags for multiple OneNetworkDirect network applications, and allows the affiliate manager to easily apply approval or denial notes.
OneNetworkDirect has kept a proprietary database of terminated and fraudulent affiliates for nearly a decade. This database includes a granular record of any affiliate that was terminated for fraudulent purposes by a OneNetworkDirect client. Included in this record is IP address, contact info, aliases, termination reason, and other relevant detail. This one-of-a-kind database has now grown to over five million red-flagged affiliate records.
OneNetworkDirect enables clients to monitor and block affiliate websites from driving traffic. Per the affiliate signup process, an affiliate must register each website URL that they plan to use to drive traffic. If an affiliate takes a banner from OneNetworkDirect and hosts it on a site that was not approved by you, OneNetworkDirect will not track and commission that affiliate for the conversion.
This feature allows merchant and network clients to monitor their brand across all affiliate websites. With each click sent by affiliates, OneNetworkDirect captures the referring URL and stores it in a referral click report. If a client chooses to audit their affiliate websites to determine if the site matches their content criteria, they can easily do so via this report.
Current affiliate records can be checked against past fraudulent activity. This report will show if an affiliate has ever been terminated from another OneNetworkDirect network, and the reason for termination. The primary use of this lookup feature is to check on affiliates that have already been approved into your program. Should another OneNetworkDirect client terminate an affiliate that happens to also be driving traffic to you, an alert will appear immediately within your admin interface. This is one more example of how OneNetworkDirect’s fraud protection is working around the clock to keep your program void of fraudulent activity.
This customizable tool allows you to set weights against pre-determined criteria for quicker affiliate approval/denial and continued monitoring of approved affiliates. We recognize that each affiliate program and network is different, and each program has the ability to customize a series of fraud weights that will help the system conduct a background check when the affiliate signs up. Criteria that has the potential to be tied to fraudulent affiliates will receive a higher weight than criteria that may not pose as much of a threat.
Should the affiliate exceed a fraudulent threshold (set by you), you will be alerted immediately and you can choose to either pause or terminate that affiliate. In addition to fraud meter weights, you can also set country-specific weights to easily identify affiliate signups from countries or domains that are known for fraud (our system comes pre-populated with known fraudulent websites/domains, and is updated regularly). These weights can also prompt auto-approval or auto-denial, in cases that you choose not to manually approve or deny each affiliate.
OneNetworkDirect detailed reporting and affiliate notifications allow you to quickly investigate and eliminate fraudulent affiliates and their traffic before it poses a threat to your revenue or reputation.
For example, OneNetworkDirect’s “Sales Status” functionality allows you to control sales on a pending, approved, or declined basis. Using sales statuses, an affiliate will never be paid until the sale has been approved. This eliminates the potential for sales or credit card fraud.
Utilizing transparent sale reporting along with easy-to-use sales management features, OneNetworkDirect gives clients the ability to run cutting-edge “cost per sale” affiliate programs.
All affiliate records include details such as:
All contact and payment information is stored in the OneNetworkDirect database and cannot be changed without admin approval. Unlike many proprietary or third-party solutions, the OneNetworkDirect signup form and affiliate interface utilize a secure (https) database environment.
Objective, automated third-party fraud scoring is available (through our TARGUSinfo Premium Partner Integration) to help take the manual guesswork and labor out of the affiliate approval process.