Advanced Tracking Capabilities

As the only affiliate tracking platform to be certified accurate, OneNetworkDirect® dominates the performance marketing industry by offering advanced tracking methodologies that are reliable, scalable, and secure.

Cookie-less Server-to-Server Tracking

Also known as post-back tracking, server-to-server tracking is often used in situations where typical cookies are not available or, in the case of the EU Cooke Laws, not permitted. For those working in mobile marketing environments where pixels can’t execute cookie data, cookie-less server-to-server tracking is a secure and flexible alternative.

Third-Party Server-to-Server Tracking

Unique to OneNetworkDirect, third-party server-to-server tracking allows affiliates and publishers to piggyback and add their pixels into a campaign using the affiliate interface.  All relevant tracking attributes and sub-IDs are passed.

Hybrid Tracking

Combining both cookie-less and cookie/pixel-based tracking, our proprietary hybrid method provides a dual layer of tracking on every click and conversion – providing 100 percent tracking accuracy when cookies are blocked or deleted. 

View-Through (Post-Impression) Tracking

For those instances when you need to track a conversion even when the user didn’t click the banner/creative, view-through tracking is the perfect option.  For those clients who need more flexibility – especially ad agencies – this tracking option helps determine true ROI on an advertising campaign.

Consumer-Based Tracking

A revolutionary, cutting-edge tracking option which captures a third-party generated “consumer ID” and marries it to the original referring affiliate ID – allowing for seamless revenue share payouts and lifetime subscription payouts.

Conversion-Stage Tracking

With conversion-stage tracking, you can pay variable rate commissions based on the specific client-defined action that is tracked.  You may also track and commission a user’s progression through a multi-stage sale or lead process.
 

Additional Tracking Methods

• Cookie-Based—OneNetworkDirect is the most widely used and universally trusted cookie-based tracking platform.
• Third-Party Pixel Tracking – Piggyback your tracking pixels to sync with your network partners.
• Product-Specific – Track and commission sales at the individual product level.
• Offline Batch Uploads – Upload transactions generated offline or through a call center using API, XML Datafeed, or CSV file.
• Mobile Tracking and Ad Serving – Track affiliate-generated transactions within a pure mobile handset environment.