Display Marketing / Dynamic Ad Serving
We’re specialists at helping affiliate display advertisers increase CPM margins while sourcing quality new publishers. We’ve got the tools you need to more effectively monetize your ad inventory so you can push the highest performing offers out to the best performing in-house publishers.
As a Leader in the Display Space, We Offer:
- Proprietary display optimization algorithms to help you target ad effectiveness by CTR or conversion rate, including a metric to optimize on conversions
- Powerful behavioral and performance targeting tools, including functionality to help you control and manage advertising inventory at a more granular level
- View-through conversion tracking and metrics to help you associate converted revenue (sales or leads) back to the original banner view or click through.
- In-house, white-labeled publisher portal to allow you to take more ownership over your publisher relationships
- Performance ad marketplace, which gives you real-time access to hundreds of global partners and an exponentially larger publisher base to push remnant ad inventory.
- Transparent reporting, enabling you to distinguish (and ultimately reward) top-performing publishers based on content and display performance
- Open architecture via REST API calls for integration into the top ad exchanges worldwide.
- Certified-accurate tracking and a scalable architecture to support even the highest volume of impression or click traffic.
Maximize Your Return on Impression and Revenue Through Optimized Ad Serving
Hosted with our content distribution partner Akamai, OneNetworkDirect’s optimized ad serving functionality was built around peak performance and flexibility. Optimize your ad serving functionality by geographical and keyword targeting, date and time, and campaign grouping.
- Automatically change ads on affiliate sites based on conversion rates or highest eCPM
- Configure default ads to display when certain ad inventory has run out
- Maximize your return on impression and revenue potential with our AdPools—which allow affiliates to choose which ads they want grouped together for optimization
- Limit traffic to ads based on impressions, clicks, leads and sales to maximize revenue potential and honor ad spend commitment with advertisers
AdPools / Ad Rotators
OneNetworkDirect’s intelligent AdPools ad serving and creative optimization functionality was built to maximize your return on impression and revenue potential. AdPools rotate though multiple ads in a single tag, and based on the optimization preferences you define, will serve ads based on several triggers.
- Use AdPools to most frequently display your highest performing/converting creatives, while ultimately eliminating under performers
- Configure and serve ads by eCPM, CTR, time and day, country and keyword
- Unlimited number of creatives
- Text, banners and HTML can be used
- Affiliates can create, group and optimize their own AdPools
- Set the frequency and impression cap per creative
Mobile Ad Serving
Would you like to track an ad in real time from display to click, through to conversion—all on a mobile device? OneNetworkDirect’s mobile server-to-server pixel tracking makes this possible.
In addition to tracking, we’ve got the tools you need to serve mobile ads, custom targeted by unique mobile handset and unique carrier—providing you with many more revenue and distribution opportunities. Click Here to learn more about OneNetworkDirect’s mobile marketing and emerging channel solutions.
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