What can you do with programmatic access to the most advanced tracking and performance marketing platform in the industry? ‘What can’t you do?’ is the better question. When you harness the power of the most extensive and flexible suite of APIs in the industry, your potential is limitless.
• Interface Customization. Fully customize every element of your affiliate and advertiser interfaces to create a rich and compelling experience for your partners – all to drive loyalty and satisfaction.
• Business Intelligence. Use the OneNetworkDirect APIs to gain granular insight into your business operations and create highly-specialized, audience-specific reports for internal stakeholders and your partners.
• Open Integration. Integrate your data, tracking, and workflows with any system (e.g. adserving platforms, payment providers, back-office systems, CRM systems, social media, or mobile app stores).
• Custom Apps. Build your own apps to innovate how you track, incentivize partners, optimize campaigns, and manage compliance. OneNetworkDirect will host and support your apps.

An API (Application Programming Interface) is like a user interface for software developers. Each of our 450+ distinct API programming commands can be used to input, update, or report on anything in your OneNetworkDirect system. Make an individual API command to perform a simple task, or combine APIs and other programming code to build almost anything.
It’s completely up to you. Provide access to your own users, affiliates, advertisers, or technology partners by setting authorization permissions down to the specific API command. In addition to adjusting the allowable amount of usage, you can create “user accounts” for a specific custom program.
Customizing or integrating any application has its challenges, for example: where will the programming code reside? Or, once you build it, how do you continue to support it as you move on to new business needs, upgrade, or make other changes to your systems? With OneNetworkDirect, these issues are put to rest.
You can choose to host your applications yourself, or with our unique custom costing option, we do it for you. Your custom API applications and any of their web-based, user-interface components can be hosted on the same production environment that runs your system today. Instead of building your own infrastructure, use our auto-scaling infrastructure which handles more than five million API calls daily.
All of our APIs are part of your core OneNetworkDirect platform. When changes or upgrades are made to OneNetworkDirect, the APIs are fully tested to assure that they continue to function as designed. You can have peace of mind knowing that your customizations will continue to work reliably and smoothly.
When we enhance OneNetworkDirect, we enhance the APIs. Every new piece of functionality receives API support – allowing you to extend and innovate right along with us.
The OneNetworkDirect APIs are built using REST (Representational State Transfer) architecture, which is the most widely-adopted, standards-compliant method for web application programming.
With REST, developers can use knowledge they already have with languages such as PHP, JavaScript, or .NET to build scalable programs that work across all web environments. Data can be managed in XML and JSON formats, and nearly every API includes identifying “metadata” that allow your developers to programmatically string APIs together to create powerful custom functionality.
With OneNetworkDirect, APIs aren’t a playground for developers or gimmicky techno-babble. Hundreds of our clients are using the APIs to create real business value from improving conversion rates, to creating operational efficiencies, and innovating how they engage with their partners. Just a few examples:
You don’t need your own software developers to get powerful results from the OneNetworkDirect APIs. Our team of highly-skilled API experts can help you with everything from defining the specs and writing the code, to testing and supporting the final program.
• Affiliate Traffic Limits: Create affiliate-specific traffic caps for any date range.
• Twitter Creative Distribution: Tweet creatives and a shortened click-link directly from the affiliate interface.
• Mobile App Install Tracking: Track mobile app installs and the traffic and conversions they generate.
• Rewards Programs: Create custom incentive programs for affiliates and integrate those programs into your affiliate interfaces.
• Cutting-edge Affiliate Interface: Dynamic graphing, mobile stats on the smart phone, top campaigns widgets, and more.